1. Avon Products, Inc.
2011 Net Sales: $11.3 billion Country: USA
Avon is the founder of modern direct selling and the acknowledged world leader in cosmetics, fragrances and toiletries. Avon’s well-known product lines include Avon Color, Anew, Skin So Soft™, Advance Techniques Hair Care and Avon Naturals and mark™.
2011 Net Sales: $10.9 billionCountry: USA
Amway offers consumer products and business opportunities in more than 80 countries and territories worldwide through more than 3 million distributors. Top-selling brands for Amway are NUTRILITE vitamin, mineral and dietary supplements, ARTISTRY skin care and color cosmetics, and eSpring water treatment systems. Alticor is the parent company of Amway.
3. Herbalife Ltd.
2011 Net Sales: $3.5 billionCountry: USA
Herbalife is a global nutrition company that sells nutritional supplements and weight-management and personal-care products. Its products have been developed by scientists, physicians and nutrition experts, including Nobel laureate in medicine Louis Ignarro, Ph.D.
4. Natura Cosmeticos SA
2011 Net Sales: $3.01 billionCountry: Brazil
Natura is a direct sales company in the cosmetics, personal hygiene and perfumery sector, committed to the quality of relationships, innovation and constant improvement of its products and services based on a sustainable development model of business.
5. Vorwerk & Co. KG
2011 Net Sales: $3.0 billionCountry: Germany
Vorwerk is a 129-year-old, family-owned, German-based company that has been focusing on the direct sales channel since 1930. Products include household appliances as well as high-quality cosmetics. Vorwerk & Co. KG is a global group that includes JAFRA Cosmetics, which reported sales volume of nearly $600 million (USD).
6. Mary Kay Inc.
2011 Net Sales: $2.9 billionCountry: USA
Mary Kay was founded in 1963 by Mary Kay Ash with the goal of helping women achieve personal growth and financial success. The company’s skincare and color cosmetics products are sold in more than 35 countries around the world.
7. Tupperware Brands Corp.
2011 Net Sales: $2.6 billionCountry: USA
Tupperware is a global direct seller of innovative, premium products across multiple brands and categories through an independent salesforce. Product brands and categories include design-centric preparation, storage and serving solutions for the kitchen and home as well as beauty and personal-care products.
8. Oriflame Cosmetics SA
2011 Net Sales: $2.1 billionCountry: Luxembourg
Oriflame is one of the fastest-growing beauty companies in the world. The company operates in 67 countries and is the market leader in more than half. Although it has no U.S. presence, Oriflame has a presence in Mexico, Central America, South America, Europe, Asia and Africa.
9. Nu Skin Enterprises, Inc.
2011 Net Sales: $1.7 billionCountry: USA
Nu Skin demonstrates its tradition of innovation through its comprehensive anti-aging product portfolio, independent business opportunity and corporate social responsibility initiatives. The company’s scientific leadership in both skin care and nutrition has established it as a premier anti-aging company, evidenced in its unique ageLOC® science that addresses aging at its source.
2011 Net Sales: $1.6 billionCountry: Peru
Belcorp boasts a rich heritage and product portfolio. The company helps put women in touch with their ideal of beauty and self-fulfillment by empowering and strengthening women to change their lives. Belcorp’s Beauty Consultants offer beauty and lifestyle products through three distinctive brands: L’bel, Èsika and Cyzone.
11. Primerica Financial Services Inc.
2011 Net Sales: $1.1 billionCountry: USA
Primerica provides financial products and services, including term life insurance, mutual funds, variable annuities, loans, long-term care insurance and legal services to 6 million clients, primarily middle-class individuals and families.
12. Ignite Inc.
2011 Net Sales: $861 millionCountry: USA
Ignite is the marketing subsidiary of Stream Energy, an energy provider based in Dallas that provides service to hundreds of thousands of customers. The firm has generated more than $4 billion in total revenues since its founding, and has received numerous honors and accolades in its brief history.
13. Telecom Plus
2011 Net Sales: $731 million Country: United Kingdom
Operating as the Utility Warehouse Discount Club, Telecom Plus provides landline phone, broadband, mobile phone, gas and electricity products and services to over 350,000 customers across the UK, as well as offering club members a range of opportunities to save money on household expenses.
14. Yanbal International
2011 Net Sales: $720 millionCountry: Peru
Yanbal International was founded in Peru and sells skin care, cosmetics, personal-care products, fragrances and custom jewelry through its catalogs and beauty consultants.
15. Ambit Energy, L.P.
2011 Net Sales: $664 millionCountry: USA
Ambit Energy is a Dallas-based energy provider of electrical and natural gas services in deregulated markets across the United States, including regions of Texas, Illinois, New York, Pennsylvania, New Jersey and Maryland.
2011 Net Sales: $600 millionCountry: South Korea
AMOREPACIFIC combines Asian culture and Western technologies in perfect harmony. From its first hit brand ABC Pomade to its unparalleled oriental medicine-based Sulwhasoo and AMOREPACIFIC, a global brand that captures the essence of Asian values, AMOREPACIFIC’s spirit of challenge and creativity has reshaped Asia’s beauty.
17. USANA Health Sciences Inc.
2011 Net Sales: $582 millionCountry: USA
USANA Health Sciences develops and provides the highest-quality, science-based health products, distributed internationally through network marketing, creating a rewarding, financial opportunity for independent Associates, shareholders and employees.
18. New Era Health Industry Group, Co., Ltd. (Zhong Jian)
2011 Net Sales: $555 millionCountry: China
New Era is dedicated to the research and development of health foods, nutrition foods, cosmetics and chemical commodities. The company partners with many research institutions at home and abroad.
19. ACN, Inc.
2011 Net Sales: $550 millionCountry: USA
ACN is the world’s largest direct seller of telecommunications and essential services for residential and business customers, offering home phone service, high-speed Internet, wireless, mobile applications, television, home security and automation, computer support and energy.
2011 Net Sales: $537 millionCountry: USA
Scentsy Group is a rapidly growing, international party-plan company dedicated to creating a social shopping experience that gives Consultants and customers variety, value and a level of personalization they can’t find anywhere else. Scentsy Group owns the fragrance brand, Scentsy; the fondue brand, Velata; and the company has plans to launch more brands in the future.
21. Shaklee Corp.
2011 Net Sales: $515 millionCountry: USA
Shaklee manufactures its products and distributes them through its website and more than 750,000 representatives in North America and Asia. The company is known for its green products and social responsibility efforts.
22. The Pampered Chef Ltd.
2011 Net Sales: $500 millionCountry: USA
The Pampered Chef sells more than 300 gourmet kitchen tools, cookware, cookbooks and foodstuffs. Founded in 1980, Pampered Chef was acquired by Berkshire Hathaway, the conglomerate controlled by billionaire Warren Buffett, in 2002.
22. PartyLite (Blyth)
2011 Net Sales: $500 millionCountry: USA
Started by entrepreneur Mabel Baker with her single line of bayberry candles, PartyLite is now the world’s largest direct seller of candles and home fragrance products. The company was acquired by Blyth, Inc. in 1990.
24. Thirty-One Gifts LLC
2011 Net Sales: $482 millionCountry: USA
Founded upon the principles of Proverbs 31, Thirty-One Gifts offers handbags, fashion accessories, totes and organization solutions. The company celebrates, encourages and rewards women by offering quality products and an outstanding opportunity to become successful business owners.
25. Market America Inc.
2011 Net Sales: $462 millionCountry: USA
Market America is a product brokerage and Internet marketing company that specializes in one-to-one marketing. The company has generated over $3.8 billion in accumulated retail sales through its international operations in the United States, Canada, Taiwan, Hong Kong, Australia and the Philippines.
26. Menard Japan Cosmetics
2011 Net Sales: $434 millionCountry: Japan
Menard Cosmetics was started after World War II amidst an increasing need for beauty among women with the desire to assist each individual customer to enhance their beauty and to contribute to the community and society through cosmetics. Menard Cosmetics is one of the biggest cosmetic brands in Japan and plays a remarkable role in the market in terms of their prestigious products and high-quality customer services.
27. Cosway Corp. Ltd.
2011 Net Sales: $433 millionCountry: Malaysia
Cosway is a subsidiary of Berjaya Group, a multinational conglomerate known for diversification. Manufacturers, researchers and suppliers from all over the world work with Cosway to provide an ever-growing range of top-quality products.
28. DXN Holdings Berhad
2011 Net Sales: $420 millionCountry: Malaysia
DXN cultivates, manufactures and markets health food supplements. Based in Malaysia with worldwide operation, the company is well-known for its Ganoderma business. Its product lines include dietary supplements, food and beverages, personal-care products, skin care and cosmetics, household products and water treatment systems.
29. For Days Co., Ltd.
2011 Net Sales: $400 millionCountry: Japan
For Days sells nutritional products that focus on beneficial nucleic acids through scientific research and development and testing as well as cosmetics.
30 . KK ASSURAN
2011 Net Sales: $370 millionCountry: Japan
Selling exclusively in Japan, KK ASSURAN’s products address skincare issues for the Japanese population. The company relies on traditional person-to-person contact for sales.
30. Better Way Co., Ltd.
2011 Net Sales: $370 millionCountry: Thailand
Better Way was founded by Dr. Amornthep Deerojanawong and Boonyakiat Chokeatana. The company launched its Mistine brand in 1991 and since 1997 has been the leader in the Thai direct selling cosmetics market.
32. Nature’s Sunshine Products, Inc.
2011 Net Sales: $368 millionCountry: USA
When Nature’s Sunshine began almost 40 years ago, it offered encapsulated herbs to customers. Today, the company’s product line includes a large selection of herbal, vitamin, mineral and nutritional supplements as well as skincare products.
33. WIV Wein International AG
2011 Net Sales: $365 millionCountry: Germany
WIV Wein is a direct seller of wine. The company provides at-home wine tastings for customers and has its own estates/cellars and forms partnerships with top-quality wineries. Its largest markets are Germany, France, Great Britain, Japan and Italy.
34. Arbonne International, LLC
2011 Net Sales: $353 millionCountry: USA
At Arbonne, beauty begins with premium botanical ingredients, an integrative approach to beauty and an unwavering commitment to pure, safe and beneficial products. Arbonne creates personal-care and wellness products that preserve and enhance the skin, body and mind.
34. Southwestern/Great American, Inc.
2011 Net Sales: $353 millionCountry: USA
Southwestern is a direct seller and publisher with 12 divisions including the core company, Southwestern Advantage, which helps college students run their own business during their summer break to offset their educational expenses.
36. Neways, Inc.
2011 Net Sales: $349 millionCountry: USA
Neways designs, manufactures and distributes approximately 300 personal-care items, including cosmetics and hair-care products, aromatherapy items and nutritional supplements.
37. Noevir Holdings Co., Ltd.
2011 Net Sales: $345 millionCountry: Japan
Noevir develops, produces and sells a versatile collection of products under well-regarded brand names, including Noevir high-performance functional counseling skincare products and hypoallergenic cosmetics as well as health food.
38. Pro-Health (China) Co., Ltd (Bao Jian)
2011 Net Sales: $329 millionCountry: China
Pro-Health is a Hong Kong invested company mainly engaged in the research and development, production and marketing of health-care and wellness products.
39. LR Health & Beauty Systems
2011 Net Sales: $320 millionCountry: Germany
LR Health & Beauty Systems attributes its success to four distinctive key factors: top products with German quality standards, portfolio of celebrities, unique marketing plan and car concept.
40. Eureka Forbes Limited
2011 Net Sales: $313 millionCountry: India
Eureka Forbes Limited, a pioneer and leader in vacuum cleaners, water purification solutions, air purification systems and electronic security solutions, is India’s leading health and hygiene company. For over 30 years it has successfully created happy, healthy, safe and pollution-free environments based on trust and lasting relationships with over 10 million customers. Eureka Forbes is part of Shapoorji Pallonji Group.
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